I’m Reshell Smith

CERTIFIED FINANCIAL PLANNER™

AMES Financial is a virtual financial planning firm. We are strategic partners for women in transition after divorce, first generation wealth builders and C-suite executives who want to maximize their wealth and build a family legacy.

Comprehensive Financial Planning

The organization and management of finances to meet specific goals over time.  Financial planning can include Budgeting, Debt-Management, Retirement Planning and more.

Wealth Building

Investment management for investors who want to build portfolios that are in line with their long-term goals, risk tolerance and financial priorities.

Cash Flow Planning

Create a budget based on the 4 money buckets: what you EARN, SAVE, SPEND, GIVE.

Debt Management

Develop a strategy to reduce interest rates and pay off credit cards, personal loans, auto loans, mortgages and student loans.

Investment Planning

Construct a portfolio that matches your financial goals and objectives.

Retirement Planning

Build a plan that will meet your retirement goals and avoid running out of money.

College Planning

Create a dedicated plan to minimize student loan debt,  unexpected expenses and stress by planning ahead.

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Insurance Planning

Evaluate your risks and create a plan to protect your family and your assets.

What is The Process Like?

You will work 1 on 1 with Reshell Smith, a Financial Planner who cares. She believes building a relationship is just as important as completing transactions. She will guide you through the planning process with confidence. She will cheer for you when you have wins and encourage you when you are presented with challenges.

Although financial planning is an ongoing process, most plans will include the following basic steps:

  • Identify goals
  • Gather data
  • Analyze, Interpret and Run scenarios
  • Build formal plans, worksheets, schedules, etc.
  • Implementation & Action Plan
  • Monitor & Revise as needed

What Is Financial Planning?

Financial Planning is a process, not a product. It is a long-term method of organizing and managing your finances so you can meet the goals you desire to achieve. Successful financial planning may require you to build portfolios, reduce debt, purchase insurance, prepare for end of life and more.

Who Is Financial Planning For?

I believe everyone deserves a financial plan! If you are transitioning through a major life event…financial planning is for you. If you have multiple goals like funding college and retirement…financial planning is for you.  If you have more income than you ever imagined and need to reduce taxes while building wealth…financial planning is for you. If you want to confirm you are on the right track to meet your goals…financial planning is for you.

Reshell Smith

I’ve been in the financial services industry for over 25 years. I’ve had the opportunity to work with clients of all ethnicities, education and income levels