Helping You Build Wealth With Clarity, Control & Confidence
Reshell Smith, CFP®Money should give you options—not confusion.
I’m Reshell Smith, CFP®, and for nearly three decades, I’ve helped people make confident financial decisions through every stage of life. Whether you’re building wealth, navigating a major transition, preparing for retirement or thinking about the legacy you’ll leave behind, my goal is simple: help you gain clarity, take control and move forward with confidence.
About Reshell
Reshell Smith, CFP® is the Founder & CEO of AMES Financial Solutions. With nearly three decades of experience in financial services—including managing a $100 million investment portfolio—she helps individuals and families make confident financial decisions and build wealth with purpose. Her approach goes beyond investments, bringing together the different pieces of a client’s financial life through comprehensive financial planning. Whether building wealth, navigating a major life transition, preparing for retirement or creating a legacy, Reshell helps clients gain Clarity, take Control and move forward with Confidence.
Reshell’s passion for financial education and generational wealth is deeply personal. She is only three generations removed from illiteracy—a family history that reminds her just how much can change from one generation to the next. That story fuels her commitment to helping families not only build wealth, but also understand it, preserve it and intentionally pass it forward. For Reshell, legacy is about more than the assets you leave behind; it’s about creating opportunities that can strengthen families and communities for generations to come.
Reshell is a trusted financial voice in the media, regularly sharing her expertise on NBC affiliate WESH 2 News and WOKB 1680 AM. Her financial insights have also been featured by The Tom Joyner Morning Show, Black America Web, Financial Advisor Magazine, HuffPost, InvestmentNews, Business Insider, Robinhood and other national media outlets.
My Values & Beliefs
Your past money mistakes do not define your financial future. What matters is what you choose to do next.
Everyone deserves financial guidance that meets them where they are and helps them move confidently toward where they want to be.
Generational wealth is about more than money. It’s about intentionally passing forward assets, knowledge and opportunities that give the next generation a stronger foundation.
Finance Contributor
Reshell is a trusted financial expert and longtime media contributor, bringing practical financial guidance to television, radio and digital audiences. She regularly joins WESH 2 News to break down complex financial topics and help viewers understand what today’s headlines mean for their money.
Featured In Media & Publications
Reshell’s Book
“A Woman’s Worth: 7 Key Essentials to Financial Independence”